VI Perinatal Inc. > logo revision, identity system, poster & collateral

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Virgin Islands Perinatal Inc. (formerly the Virgin Islands Perinatal Partnership) is a public health care organization which provides education and outreach services.

The organization began a radio campaign last year called “It Takes Two” emphasizing the father’s equal role in prenatal family care. Big Swell Design created an illustration and poster based loosely on the radio ad copy. After the poster project, we were asked to revise the VIPI logo to incorporate a father figure into the imagery.