St. Croix Trading Co. > logo development
		version 1 :: our first effort, with nearly all products literally represented. simplified secondary logo for smaller use           version 2 :: simplified, to use single logo on all materials. This is still a "busy" design and some details will be difficult to see when the logo is small enough to use on a business card. Legibility is better than version 1.     version 3 :: another approach... you got your galvanized, your paint, your wood fasteners, plywood... high legibility and a sense of power. This is cleaner, and a little less playful than the other versions. looks good small! overall shape is more recognizable from a distance – will look very cool on the side of a truck! version 3a :: this same logotype could be used with the various builder characters as an ongoing identity program. The official logo itself is just the text, and you switch out the workers in various ads/different sides of the truck/etc.

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