Estate Southgate Farms > signage
See also logo t-shirts print materials		> above, the handpainted sign pops open to indicate when the stand is open for business. Roll your cursor over the image to see the sign in action. The large strip at the bottom changes to indicate the bumper crop of the moment. “Our customers love our new sign and it’s increasing our business drastically. The pop-ups really work – when we unfold them, cars driving by will actually turn around and come back!” – Farm manager Luca Gasperi Estate Southgate Farms is a young, optimistic, community-friendly organic vegetable farm on the island of St. Croix. One of their main retail outlets for their produce is their on-site farmstand. The farmstand was located on the side of the road, which created a lot of spontaneous customers. Regulars and newcomers alike would see the tables of tomatoes and fresh produce and simply pull onto the shoulder of the road and shop. For safety reasons, the farmstand was relocated inside the farm where it was not visible from the road. Business slowed down due to this lack of visibility and the customer perception that driving inside the farm gates would take too long. We created a large informational sign for Southgate Farms that describes the products and farmstand hours, and active “pop-up” additions to the sign which swing open on hinges to reveal more graphics that further indicate when the farmstand is open for business or what bumper crops are featured. The handpainted sign features the logo, with the addition of friendly cartoon ladybugs from the identity system climbing on the sign. Customer traffic has recovered (and actually increased beyond previous roadside farmstand numbers!) since the installation of the new sign.

 

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